Valerie J. Gross



"Applying the Transforming Our Image words and attitudes resulted in our receiving budget increases when every other library in our area continued to see dramatic funding cuts."

Delane James, Buckham Memorial Library Director (Minnesota), Chair of the Public Library Division of the Minnesota Library Association

"I am reading Transforming Our Image and I can’t put it down. I’m writing notes like crazy. It makes absolute sense. This will be our foundation from now on."

 Mindy Kittay, County Librarian, County of Mendocino Library District, Ukiah 

"The best change initiative for public libraries that I can remember."

—Barbara Dimick, former Director, Madison Public Library, Wisconsin

"Informative and approachable, this resource offers many suggestions to better help the public understand the role of libraries. This, in turn, helps with funding and more."

—VOYA (Voice of Youth Advocates, the leading library journal dedicated to young adult library instructors)


“This is an excellent resource for rebranding libraries and everyone in the library field should read it.

In fact, we at the Chicago Public Library made it required reading for our entire leadership team.”

Brian Bannon, Commissioner, Chicago Public Library

"I was completely blown away. Gross articulates exactly how public libraries should be presenting themselves to the community for what we are already doing. A passionate treatise of our educational value."

—Laura Raphael, Readers’ Library Department, Central Library, Tulsa City County Library, Oklahoma

Available for purchase:

"A 21st-century library model, with a position, doctrine, purpose, and curriculum worthy of study and consideration by every library in America, if not the world."

—Library Journal  (“2013 Gale/LJ Library of the Year: Howard County Library System, MD,” by John N. Berry, June 15, 2013, p. 33)

Click on these links to read the following:

Back Cover
Table of Contents

The excerpts are also available to download as PDFs:

Back Cover PDF
Table of Contents PDF
Introduction PDF
Acknowledgements PDF

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